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News and Information

Do you want your Business to be Bike-Friendly?
Posted: December 19th, 2014

As the City of San Diego is placing more emphasis on reducing vehicle traffic, Bicycles are becoming a more popular method of transportation.

Make your business more attractive to cyclists by requesting a FREE City-Installed bike rack in front of your business.

If you want a bike rack installed in front of your businesses, please contact our Executive Director, Jim Schneider at (619) 582-1093 or email Jim at 

For more information about this and other City’s Bicycle Programs, click here


Discount on Constant Contact for Business Members
Posted: December 5th, 2014

Do you want to start an email campaign like the Monday Minute? If so, the College Area Business District has partnered with Constant Contact to offer our Business Members a discount (15%-25%) on the already affordable Constant Contact email marketing and other resources to help you grow your business. You can also sign up for a FREE 30 day trial! For details contact our Executive Director, Jim Schneider.


boo 2014
Another Successful BOO! Parade
Posted: November 19th, 2014

This year’s BOO! Parade included 70 entries including marching bands, celebrities, community groups and schools participating to make the BOO! Parade the best EVER!  Thank you to all  who participated in the parade and hope you had FUN! The word on the street is that you made the BOO! Parade very exciting and entertaining for all who watched!
We especially want to thank the sponsors of the event whose support made the BOO! Parade possible. Thank you for your generosity and community support!
This event was truly a community effort with over 200 volunteers gathering together to help with the event. To all who gave up their Saturday for us, we are very grateful. We hope you had fun and we hope to see you again next year!
 A very special THANK YOU needs to go out to all who came to watch the parade. We hope you enjoyed the show and we promise, next year will be another special year to help you celebrate the Halloween spirit with San Diego’s only Halloween Parade!
 As we close the 10th Annual BOO! Parade over the next few weeks, we will begin to plan the 2015 event soon. Visit the BOO! Parade website often for updates.


New Farmer’s Market in the College Area!
Posted: November 7th, 2014

The San Diego County Farm Bureau is opening the new College Avenue Farmers Market in the heart of the College Area of San Diego.

The Market is hosted by the College Avenue Baptist Church, and will offer fresh certified locally grown produce, hand-crafted arts & crafts and prepared foods for you to enjoy on site or to take home and enjoy with your family.

The College Avenue Farmers Market opened on Wednesday, October 29th at 2pm in the east parking lot located at 62nd and El Cajon Boulevard. It will operate – rain or shine – every Wednesday from 2-6 pm in the Winter and 3-7 pm in the Summer. WIC and EBT accepted!

Stop and Shop the Market THIS WEDNESDAY and every Wednesday to see all that the College Avenue Farmers’ Market has to offer!
BOO Parade
The BOO! is Almost Here!
Posted: September 15th, 2014

Join in The Fun!
There is plenty of time for you to be a part of San Diego’s Only Halloween Parade. For more information, follow The Boo! Parade on Facebook.
There are 3 ways for you to join the fun:
1) Sponsorship: We still have some openings for sponsors. Support the Boo! Parade with a sponsorship which will help the event and will also give your business recognition throughout the greater San Diego area. Click here for all of the details.
2) Parade Participant:  Participating in The Boulevard BOO! Parade will be such a scream. We ask you now to show your community pride, by signing on now for a fun-filled ride.  Bring you vintage cars, prancing horses, marching bands, and dancing corpses. SDSU campus organizations, fraternities, sororities, floats, or come as one, come as a group, or come as a team! Sign up here!
3) Volunteer: The parade takes about 250 volunteers to operate. This year we are again focusing our efforts to recruit community volunteers to support this great event.

There are several different types of volunteer positions available for the parade, all positions will be from 8am to 1pm on Saturday, October 25th.

The College Area Business District is a 501(c)3 non-profit corporation. Your volunteer hours will count for any needed community service. Click Here to sign up to be a volunteer at this year’s BOO! Parade

match business
Find your Business Match! Mixer Announcement
Posted: August 19th, 2014

We are so excited to announce that our next mixer is “Match.Com” themed with a business twist! We want to connect you with other businesses and make “matches” on September 9th. We will have fun business speed networking activities, food, drinks, and much more!

Stay tuned to find out where the mixer will be held. We will announce the location in the next newsletter, on our Facebook page , website ,and BID members will be receiving an invite in the mail!

The mixer will be from 6pm-8pm. As always, tickets cost $10 and can be purchased on our website. Make sure to invite your friends and bring plenty of business cards!


What is A Business Improvement District
Posted: May 29th, 2014

Business Improvement Districts (BIDs) are a type of assessment district in which business owners choose to be assessed a fee, which is collected on their behalf by the city, for use in promoting and improving the business area. In California , BIDs date back to 1965 with the approval of Assembly Bill 103 – the “Parking and Business Improvement Area Law.” Today there are approximately 200 BIDs in the state.