Sponsorship Program 2013

The Boulevard BOO! Parade is San Diego's ONLY Halloween themed parade; a celebration of community spirit and cultural diversity! This event has been well attended over the last eight years and continues to grow in popularity. "BOO!" offers direct marketing opportunities and media coverage to an audience of over 500,000 families, residences and businesses throughout San Diego County. A parade as unique as "BOO!" is a fantastic and creative way to market your company!

This free, fun San Diego event engages all age groups throughout San Diego County. Your sponsorship increases exposure for your business with the 10,000+ people who attend the event each year. This event is an annual tradition that is highly supported by residents and businesses in the niche markets of the College Area and San Diego State University. Sponsorship shows your commitment to the people living and working here; a great opportunity for your company to gain customer loyalty! We will personalize your sponsorship benefits to suit you and your business.

Fox 5 Interview (2009)

Marketing & Press Opportunities:

  • BOO! Parade Website
  • Internet Promotion
  • Social Media
  • Print Publications
  • Posters
  • Flyers
  • Postcards
  • TV
  • Radio

Key Demographics in a 5-mile radius

  • Total Population: 546,082
  • Average Age: 35
  • # of Households: 201,455
  • % of Family Households: 58%

Sponsorship Levels

Level Cost
Trick-or-Treat Sponsor $10,000
Gilda Ghost Sponsor $5,000
Mummy Sponsor $2,500
Franky Sponsor $1,250
Mr. BOO! Sponsor $750
BID Business Parade Entry $500
Contributor Other
Street Pole Sponsor $100/banner
Download Sponsorship Brochure

To Become a Sponsor

Please click here to become a sponsor.