The 2017 Boo! Parade Sponsorship Opportunities


The Boulevard BOO! Parade is San Diego’s ONLY Halloween Parade! Be a part of this great tradition by becoming a sponsor. This event has enjoyed ten years of success with excellent marketing and growing in popularity.

The Boulevard BOO! Parade offers its sponsors excellent marketing opportunities and media coverage throughout the San Diego Region.  A parade as unique as “BOO!” is a fantastic and creative way to market your company!

This event is an annual tradition that is highly supported throughout the neighborhood niche markets of the College Area neighborhoods and San Diego State University and the businesses. Your sponsorship shows your commitment to the people living and working here; a great opportunity for your company to gain customer loyalty!


 Sponsor Parade Entries

Some levels of sponsorship receive parade entries. The entries (Float, Mini-Float or Parade Section Banner) are great ways to show off your support of the Boulevard BOO! Parade and enjoy the benefit of being seen by over 10,000 visitors and have the 7 announcers mention your company sponsorship throughout the parade.

Floats & Balloons

In addition to the other benefits of the Vampire Sponsor Level or the Werewolf Sponsor Level your company receives a major entry in the parade. These entries are either a professionally designed parade floats or balloon which promise the attention of the crowd as these pass by.


Among the other benefits of the Gremlin Sponsor Level, your company receives a choice of one of the pre-created mini floats:

BOO! Band (Reserved)

Creepy Castle

Haunted Sherriff

Mummy’s Tomb (Reserved)

Pirate Ship (Reserved)

Pumpkin Patch 

College Area Key Demographics
Source: SANDAG

  • Total Population: 20,486 (51% Male, 49% Female)
  • Median Household Income: $52,400
  • Average Age: 31
  • # of Households: 20,580
  • % of Family Households: 58%

SDSU Key Demographics

  • Faculty & Staff: 8,500
  • Students 32,759
  • Undergraduate Students: 27, 823
  • Graduate Students: 4,936

To Become a Sponsor

Your sponsorship generates exposure for your company to the local College Area neighborhoods, the faculty, staff, and students of San Diego State University (SDSU) and throughout the greater San Diego Region. As a sponsor, you can gain immediate attention throughout the Halloween season with the Boulevard BOO! Parade’s marketing campaign that includes television, radio, print advertising and internet/social media coverage. Choose your sponsorship level and contact Jim Schneider, Executive Director, College Area Business District at (619) 582-1093 or

2017 Sponsorship Brochure 

Please click here to request more information about the available Sponsorship Levels.