Grand Opening Ribbon Cutting Ceremony!
Christmahannukwanzamas Bash!
Shop Small in the College Area Businesses for the Holidays!
College Area Business District Monument Sign
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News and Information

Himalayan Yak & Yeti Grand Opening Ribbon Cutting
Posted: December 10th, 2018

Join us in welcoming Himalayan Yak & Yeti to the College Area Business District with a Ribbon Cutting Ceremony scheduled for Wednesday, December 12, 2018 from 5:30-7:30pm!

Himalayan Yak & Yeti is a new restaurant at 6784 El Cajon Boulevard serving delectible foods from India, Tibet and Nepal.

Come in to welcome them to the neighborhood! Let them know you appreciate their investment in your neighborhood by attending! Be a part of the ribbon cutting ceremony, meet the owners and staff, enjoy sample some of the exotic foods and enjoy an evening of celebration!

We look forward to seeing you there!

DATE: Wednesday, December 12, 2018
TIME: 5:30pm – 7:30pm
LOCATION: Himalayan Yak & Yeti, 6784 El Cajon Boulevard

Follow Himalayan Yak & Yeti on Facebook & Instagram!


Goalkeeper Grand Opening Ribbon Cutting Celebration
Posted: November 16th, 2018

Join us in welcoming Goalkeeper Pub to the College Area Business District for their Ribbon Cutting Ceremony scheduled for Tuesday, November 27, 2018 from 5:30-7:30pm!

Goalkeeper is a new restaurant/ bar located at 5963 El Cajon Boulevard. They love all sports, especially soccer! They specialize in gourmet hot dogs and burgers but offer a lot of fun with a pool table, PS4 gaming systems, loads of TVs and of course beer! Special every day and night!

Come in to celebrate their Grand Opening Ribbon Cutting Celebration! Meet the owner, Joshua and his team, sample some of the foods and enjoy their Grand Opening Night Specials:
• Flights of Hot Dogs ($10)
• $2 Tecate
• $5 Modelo
We look forward to seeing you there!

Goalkeeper Grand Opening Ribbon Cutting
5983 El Cajon Boulevard
Tuesday, November 27, 2018
5:30pm – 7:30pm
Click here to RSVP (Highly Appreciated)


National Pizza Month | Woodstock’s Pizza Gift Card Sale!
Posted: October 4th, 2018

October is National Pizza Month!

Celebrate National Pizza Month with us! To celebrate this awesomest of months, the College Area Business District is offering you $20 Woodstock’s Pizza SDSU Gift Cards for ONLY $15! Available through October (National Pizza Month) or until our supply run out!

Where else are you gonna get a 25% return on your investment AND get a pizza? Get yours (and your friends’) now before we run out!

Gift Cards purchased online can be mailed to your address or picked up at the College Area Business District Office (4704 College Avenue, San Diego CA 92115) between the hours of 9am and 5pm Monday-Friday. In office purchases will be cash or credit only.

Click Here to Get Yours NOW! 


BOO! Parade Halloween Yard Sale!
Posted: September 26th, 2018

As you may have heard, the College Area Business District has closed down the annual operations of the Boulevard BOO! Parade. It was a difficult decision, but the event became too much to manage given the limited resources they have at their disposal.

The Business District needs to make room in the office and there are soooo many Halloween decorations that they have decided to hold a BOO! Parade Yard Sale on Saturday, September 29, 2018 from 8:00-2:00.

Stop by the College Area Business District’s Office (rear parking lot off Adams Avenue) to get ready for Haloween! Extremely discounted prices for decorations, costumes, sets, pumpkins, skulls, bats, and sooo much more.

Plan on stopping by to get the best deals on Halloween items right here.

Here are the details:
EVENT: Boulevard BOO! Parade Yard Sale
DATE: Saturday, September 29, 2018
TIME: 8:00am – 2:00pm
LOCATION: College Area Business District Office (4704 College Avenue)

All Items MUST GO! Bring your neighbors!
***Cash or Credit Only***


Workshop: Instagramming Your Business
Posted: September 13th, 2018

Want some tips on making your business Instagram feed pop? Attend this FREE “Instagramming Your Business Workshop”!

You will learn the latest tips, tricks and Instagram trends as presented by South San Diego Small Business Development Center experts to help you spend less time and get the greatest response.

* 80% of all users follow at least one business on Instagram
* Instagram has taken over as the #1 Social Media Platform
* Businesses get the best marketing ROI from Social Media

Have your business use Instagram efficiently by learning the strategies to increase engagement, improve customer experience, use advertisement effectively!

Event Details:
DATE: Wednesday, September 26, 2018
TIME: 8:30am – 10:00am
LOCATION: College Area Business District Office (4704 College Avenue).
COST: Free!
Light refreshments provided


Paint Nail Lounge Grand Opening!
Posted: August 25th, 2018

Join us for the Grand Opening Ribbon Cutting Celebration to welcome PAINT Nail Lounge to the family of College Area Businesses and to celebrate their investment in our neighborhood!

DATE: Monday, August 27, 2018
TIME: 5:30pm

Thank you to the event sponsors for supplying their delicious food and drinks; Corbin’s QTako FactoryKeg N Bottle USA and Papa John’s Pizza!

We can’t wait to see you there!


Workshop Series: New Small Business Loan
Posted: August 15th, 2018

We are excited to announce the College Area Business District’s Monthly Workshop Series!

Does your Business need a cash infusion? City of San Diego & CDC Small Business Finance have partnered to offer a great small business loan just for you!
Here Are the Loan Highlights:
  • Fixed 5% Interest rate
  • Amounts between $50,000 – $300,000
  • Loan Uses are Equipment Purchase or Working Capital
  • Requires ONLY 620 Credit Score or better
  • Includes 1 on 1 Consultations by Specialist
  • Special Tenant Improvement Loans upto $24,000 (Perfect to pair up with the City’s Storefront Improvement Program)

Join us to get the details and meet with the experts on this loan and the City’s Storefront Improvement Program! Both are great ways to help your business save money while you grow your profits!

DATE: Wednesday, August 22, 2018
TIME: 8:30am-10:00am
LOCATION: College Area Business District Office (4704 College Avenue, San Diego CA 92115)
RSVP: Click Here: 

Seats are limited! If interested in attending, RSVP NOW!
If you have any questions email

We look forward to seeing you here!

College Area Choice Awards Results
Posted: July 2nd, 2018

Congratulations to the 2018 College Area Choice Award Winners!

You Voted – – – We Tallied! The People have spoken and chosen their favorite businesses of the College Area!

The 2018 Award Winners are (Click on Photo to enlarge):

Stop by their locations and congratulate the winners! Show them how much you appreciate their choice to invest in the College Area neighborhoods!

Thank you to the neighbors and businesses who nominated and voted this year. We look forward to your honoring all of the merchants throughout the year by patronizing their locations!

Thank you for supplying the foods & beverages to make the event a huge success!


Marleez Koffee Grand Opening!
Posted: June 27th, 2018

Come and Celebrate the newest business in the District, Marleez Koffee!

A Grand Opening Celebration is scheduled for this Friday, June 29, 2018.
Sample some of their amazing coffee & tea drinks, enjoy light refreshments from some of the local restaurants and mix & mingle with fellow business owners, community members, and owners, Marlene & Nick Poniente!

When: Friday, June 29, 2018
Where: Marleez Koffee (7281 El Cajon Boulevard)
Time: 5:00 pm – 8:00 pm

  • Live Music with the stylings of Raymond DiGiorgio
  • Drawings for great Marleez Koffee SWAG!
  • Ribbon Cutting sceduled for 6:00pm (ish) with the College Area Busines District’s BIG Scissors

We hope to see your community support as we welcome the newest business to invest in our neighborhood!

Plan on attending? Let Nick & Marlene know here!

College Area Choice Awards
Posted: June 8th, 2018


It is that time of year again when we ask for the College Area Choice Award Nominations. You can nominate your favorite College Area businesses in a variety of catagories!
The College Area Choice award winners will be unveiled at the Annual College Area Choice Awards Mixer on Wednesday, July 25, from 5:30pm-7:30pm at 4704 College Avenue! You are invited to attend! Enjoy a great evening with friends & family, sample amazing food & drinks, and celebrate the College Area Choice favorites of 2018!
Nominations are currently being accepted until Friday, June 22, 2018. Click here to show some love for your favorite busnesses by nominating them!
Online Voting will be open from Monday, July 2, 2018 and Friday, July 13, 2018.
Check back often for updates about voting and for more information about the Awards Mixer!