The various committees of the College Area Business District guide the activities of the organization. The Committees’ success comes from the active participation of our most valuable asset, our members.

Serving as a committee member can offer our members the reward of a better business district which in turn can make their business more successful. We encourage all of our members to become active through our committees. The commitment of time is minimal but the rewards can be amazing!

All Committee Meetings are held in the College Area Business District’s Office (47014 College Avenue) unless otherwise specified. All Board and Committee meetings are open to the public.

Please visit our Calendar Page as dates may change as needed.

Boulevard BOO! Parade Committee: Meets the 1st Friday of every month at Duet Coffee Shop (6526 El Cajon Boulevard) at 8:00am
This Committee plans and coordinates all aspects of the annual special event, Boulevard Boo! Parade, “San Diego’s ONLY Halloween Parade”.

Marketing Committee: Meets the 1st Friday of every month at 12:00pm
The Marketing Committee plans, coordinates and executes all Member Mixers, Educational Workshops, Cooperative marketing efforts and the College Area Food Experience (CAFÉ).

Maintenance Assessment District Committee: Meets the 1st Wednesday of every month at 11:00am
The Maintenance Assessment District Committee oversees the operations and activities of the College Heights Maintenance Assessment District (MAD). The MAD is responsible for maintaining the aesthetics within the boundaries of the College Heights MAD. The scope of work includes all landscaping within the medians, sidewalk and gutter sweeping, emptying the public trash receptacles, power washing the sidewalks removing graffiti, hanging seasonal street light pole banners and maintaining the hanging flower baskets.

Business Development Committee:  Meets the 1st Thursday of every month at 9:00am
Business Development Committee focuses on attracting new, viable businesses and potential development to the district as well as retaining the current viable businesses. This committee promotes the benefits of owning a business or property within the district and the assets (e.g. local neighborhoods, San Diego State University) that make the College Area Business District a great market.

Executive Committee: Meets the 2nd Thursday of every month at 3:00pm
The Executive Committee is made up of the officers of the Board of Directors for the College Area Business District (President, Vice President, Secretary and Treasurer). This committee provides guidance for staff and the Board of Directors in all areas of operations and guides. Their expertise serves to ensure that the organization is operates within the guidelines of compliance for all contracts, grants and the organizational By-Laws. This oversight includes financial review, staff development, internal processes and board development.

Business Members: Get Involved

All business members in good standing are eligible and encouraged to serve on a committee. If you are a business member of the College Area Business District and would like to participate as a committee member, please contact our Executive Director, Jim Schneider by telephone at (619) 582-1093 or via email at