What is the College Area Business District?
The College Area Economic Development Corporation, commonly known as “College Area Business District” is a 501(c)3 non-profit corporation. We serve as a small business advocacy organization meeting the needs business owners and commercial property owners of the district. The District boundaries are El Cajon Boulevard between 54th Street and 73rdStreet, on Montezuma Road north of El Cajon Boulevard and College Avenue north of El Cajon Boulevard up to and including the businesses on San Diego State University campus.
Organized in 1996, the College Area Business District manages contracts with the City of San Diego for the Maintenance Assessment District (MAD) and the Business Improvement District (BID). Under the Maintenance Assessment District, we are responsible for maintaining the aesthetics within the boundaries of the College Heights MAD. The scope of work includes all landscaping maintenance of the medians, sidewalk sweeping, emptying the public trash receptacles, tree trimming, power washing the sidewalks, removing graffiti, hanging seasonal street light pole banners and maintaining the hanging flower baskets.
The College Area Business Improvement District is responsible for promoting the District as a shopping and dining destination. Some of the promotional activities offered to our member businesses are Cooperative Advertising in local news publications, Ribbon Cutting Ceremonies, Press Releases to local news media and hosting special events such as the Boulevard BOO! Parade, “San Diego’s ONLY Halloween Parade” each October and College Area Food Experience (CAFÉ) in May. Each year we also host several socials and educational workshops custom designed for our member businesses.
Our organization is governed by a 17 member volunteer Board of Directors elected annually by over 700 business owners and property owners within the District. The activities of the organization are guided by the various Committees. The Committees’ success comes from the active participation of our most valuable asset, our members.
General Membership: The membership of the College Area Business District are those businesses and commercial property owners within the geographic boundaries of the College Area Business District, The boundaries are:
- On El Cajon Boulevard between 54th Street and 73rd Street
- On College Avenue from Acorn Street to Hardy Street
- Montezuma Road from El Cajon Boulevard to 55th Street
Associate Member Benefits: Any person or organization interested in supporting the goals, mission and activities of the College Area Business District can apply to be an Associate Member of the College Area Business District. Associate Members can enjoy participation in the Committees, projects and programs offered to the general membership. Some of the programs offered by the College Area Business District may be constrained by contract as to not allow an Associate Member to enjoy the benefits of that program. The College Area Business District is bound by contract for some of the projects and programs and it is strongly advised that any potential Associate Member be offered full disclosure of these contracted programs prior to application.
Upon receipt of a completed Associate Member Application, the Board of Directors will, during the next regularly scheduled meeting, review and vote on acceptance of the application. It is advised that the Associate Member applicant be present for that meeting.
Upon acceptance, the applicant will be notified in writing and invoiced for the annual membership fee (Currently $100 per year). This fee is set by the Board of Directors, and from time to time, as the Board deems necessary, can be changed without notice.
Associate Member Application: If you would like to be an Associate Member of the College Area Business District and enjoy the benefits, excitement and fun of participating with us, please click here for the application.
if you have any questions or need further information, please email our Executive Director, Jim Schneider or call the office at 619-582-1093.